Showtime - Franchise

Monster Media partnered with OMD and SHOWTIME to create this first-ever OOH storefront vending experience promoting the network's original series, THE FRANCHISE: A SEASON WITH THE SAN FRANSICO GIANTS. The ground-breaking campaign, located in the window of the legendary MLB Fan Cave, featured a Monster Vending Experience equipped with foursquare technology. To activate the storefront, consumers used their Smartphones to check-in to THE FRANCHISE on SHOWTIME on foursquare. The intelligent system then dispensed an official MLB baseball to the fan! A few lucky participants scored a home run and received a ball autographed by famous Giants center fielder, Willie Mays!